Canada Bread

15/08/2016

Run As One in the Global Energy Race by Dempster’s on Sunday, September 25 and Be Part of a Guinness World Records® Attempt

Go Back

TORONTO, Ontario - August 15, 2016 – As part of a commitment to promote healthy lifestyles and physical activity, Canada Bread Company, Limited, a proud member of Grupo Bimbo, invites Canadians to #RunAsOne and join us at the first annual Global Energy Race by Dempster’s on Sunday, September 25, 2016.  Taking place in Hamilton, Ontario at Confederation Beach Park and in Calgary, Alberta at Edworthy Park, the races will offer two distances including a family-fun 3 kilometre run for children, walkers and short-distance runners and a 10 kilometre run for competitive and non-professional runners.

“We’re very excited that both Global Energy Race by Dempster’s races will be part of Grupo Bimbo’s Guinness World Records® attempt to set the record for the most races held on one day around the world,” said Alejandro Pintado, President, Canada Bread.  “We’re also very pleased to partner with local Canadian food banks to donate two slices of bread for every kilometre completed by participants to help feed those in need in the communities that we live and work in.”

Kaillie Humphries, Canadian bobsledder and reigning Olympic champion in the two-woman bobsled and Perdita Felicien, retired Canadian 100m hurdler, two-time World Champion and Olympian will serve as the official Race Ambassadors of the Global Energy Race by Dempster’s in Calgary and Hamilton respectively and be on-site at the races to kick-off the festivities on race-day.

Four grand prizes will be awarded to the top male and female finishers in the 10K races in both cities.  The winners will receive an all-expenses paid trip to the 2017 Global Energy Race in Beijing, China for two people that includes airfare, accommodations and spending money.

Registration for participants in the Global Energy Race by Dempster’s is $30 for the 10K run and $20 for 3K family walk/run with children 16-years old and under invited to register and participate for free.  All participants will receive a race-kit, commemorative medal and giveaways as part of their registration and are also invited to enjoy a pre-race breakfast and post-race barbecue featuring Dempster’s products.

The Global Energy Race by Dempster’s is proudly sponsored by Kappa, with Fox Sports serving as the exclusive global media partner.

For more information or to register for the race, visit the official Global Energy Race by Dempster’s websites at Hamilton.GlobalEnergyRacebyDempsters.com or Calgary.GlobalEnergyRacebyDempsters.com.

To read the press release in full, click here.

  • Media Hotline: (416) 626-4316

    Monday to Friday between
    9 a.m. and 5 p.m. EST.

Look for the UPC number below the bar code on the package.
The format of a code date on a product may vary as you may find a best before date or a production code date. Please provide us with the complete string of numbers / letters that you see on the package. Some examples are 2014 JN 07, AU 12 2303, 090320A, 2401250A13:30.