Canada Bread

16/10/2018

Dempster's Marks World Food Day with 2018 Global Energy Race Food Bank Donation

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Dempster’s is donating two slices of bread to North York Harvest Food Bank for every
 kilometre completed by race participants

 

  • The 2018 Global Energy Race by Dempster’s hosted on September 23 in Toronto, brought together more than 1,500 Canadians to complete the 3KM walk/run and 10KM timed race.
     
  • Thanks to the kilometres run and walked by participants, Dempster’s is donating more than 15,500 slices of bread to the North York Harvest Food Bank on World Food Day as part of its commitment to nourish a better world by eliminating hunger in the communities that we live and work in.
     

TORONTO, October 16, 2018 – Today on World Food Day, Dempster’s is donating more than 15,500 slices of bread to the North York Harvest Food Bank as part of its Global Energy Race pledge to help nourish Canadians in need and eliminate hunger in our communities. On September 23, more than 1,500 participants took part in the Global Energy Race by Dempster’s, a family-focused event celebrating healthy living, physical activity and giving back to local communities.  

“We are proud of the Dempster’s products baked in Canada. They are made by Canadians for Canadians, with Canadian wheat flour and 100 per cent Canadian values baked in,” says Heather Crees, Vice President, Marketing. “More than 860,000 Canadians nationwide use food banks every month.  As a proud Canadian brand, this reality has encouraged us to find a positive solution to hunger through ongoing food bank donations and initiatives like the Global Energy Race by Dempster’s.”

Thanks to the participation of thousands of runners, walkers and families, Dempster’s is making a positive impact on the country it’s proud to call home. As part of Dempster’s annual Global Energy Race initiative, more than 55,000 slices of bread have been donated to local Canadian food banks to date.

Globally, as a proud member of Grupo Bimbo, the world’s largest baking company, more than 1.4 million slices of bread are being donated to food banks around the world as part of the Global Energy Race that gathered more than 110,000 participants and was hosted in 23 countries.

In Canada, Dempster’s continues to support local community organizations and provide nutritious and delicious food for all through ongoing food security programs such as Buy a Lunch, Give a Lunch, in which Dempster’s has donated 111,000 loaves of bread to Canadians in need through Food Banks Canada.

About the Global Energy Race

On September 23, Dempster’s hosted its third annual Global Energy Race by Dempster’s to promote healthy living and physical activity. The one-of-a-kind race has two distances: a family friendly 3K walk/run and a 10K timed race. The event is open to everybody to encourage Canadians to get active together.

About Dempster’s Bakery

Dempster’s Bakery is Canada’s Bakery - committed to baking nutritious, great tasting, fresh baked grain products that nourish Canadians, their families and the communities we serve. With 12 bakeries from British Columbia to Newfoundland, Dempster’s bakes and delivers fresh bread to Canadians every day.

About Canada Bread Company, Limited

Canada Bread Company, Limited, a wholly-owned subsidiary of Grupo Bimbo since May, 2014, is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster's®, Villaggio®, POM®, Bon Matin®, Ben's®, McGavins®, Vachon® and Stonemill®.  In business for more than 100 years, the Company operates 18 bakeries and employs approximately 4,500 associates across Canada.   For more information, please visit www.canadabread.com.

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For more information or to acquire high resolution images, please contact:

Heather Baker, Canada Bread
(416) 626-4316
Heather.McNeil.Baker@grupobimbo.com

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